How do you take a well-known and long-established brand renowned for its pessimism, grumpiness and beer-drinking into a more approachable, more minimalistic, more modern entity?
You cut out the carbs. And add HIIT. Lots of HIIT.
Introducing a fully-realized campaign perfect for print and digital, that’s alligned across all mediums. Optimized for social media engagement and interaction, the campaign activates previously-established best social practices to create a fully integrated experience that consumers long for in the age of instant gratification.
With the new Ben Ross, you’ll wonder why anyone ever put up with the old one.